Visual Design for Empirical Products

Empirical claims they focus on product quality and will “worry about making it pretty later.” They say: “For now, it’s about writing a playbook that doesn’t exist, one distillation, one spirit, and one flavor at a time.” But that's false. Their design fails to express Empirical's true spirit. If they want to skip the design, they should really do so. Their love of experimentation and innovation must be highlighted. I created products directly influenced by the equipment seen in the Empirical distillery — where the magic happens.